Each story has it’s own unique recipe. While we don’t share the specific recipes, let’s dig into how we do it.
Here’s a good example;
How were we able to create this story with certainty?
- We worked with the merchant’s order, customer, and post-sale review data.
- We were able to link the customer experience through these three data types.
- Then, our text analytics identified the age group of those most affected.
- We were also able to show that these customers required a different type of service level.
As a result of this story, this merchant made a change to their FAQ’s and reduced their inbound emails by almost 4% while increasing their customer satisfaction.
It’s this unique mixture of data sources, technology and smarts that makes our stories so interesting and, more importantly, useful.