29 Aug
CAC up, ROAS down, WTF!
As a DTC leader, you brand uses a dozen or more applications and deal with countless transactions, entries, and issues every day. And all that work generates the currency of the information age: data. It seems that everyone is talking
06 Jun
Top 5 Reasons Why Stories Are The Best Way To Communicate
If you’ve ever been in a meeting thinking “this meeting could have been an email” it’s not hard to understand why. Humans are narrative creatures, deriving our meaning from cause and effect, and the progression of events to a
23 May
Decisions Fuel – What Is It?
The success of any business comes from the decisions it makes and ability to execute them. The choices of what to do, and the team’s ability to do it. While true, at 50,000 feet of altitude, it’s a long way
06 Apr
Trust is more important than CSAT
50 % Data Experiments Fail TLDR: Do Your Customers Trust You? (What is trust, how do you measure it, and why is it so important?) Is your company doing better or worse in terms of maintaining and building customer Trust
