Storyhub

Top 5 CX Heartbreakers

To paraphrase Shakespeare, “How do I disappoint thee customers? Let me count the ways.“ With a customer experience being the key to making them happy and earning their continued business, it’s important to keep track on where things aren’t going well.

Why don’t brand curious customers convert and stay with your brand?

Over the years I’ve purchased from a lot of direct to consumer (DTC) brands.  Always rooting for the underdog, they appealed to me on multiple levels.  As a contrarian, the fact that these brands weren’t the default choice, made them

Is Deflection a Curse Word in CX?

Having spent a lot of time over the years in Customer Experience/Support worlds, you get used to a certain vibe about customers..  Some of it comes with the territory given that most interactions are about problems, it’s an easy trap

Top 5 Reasons Why Stories Are The Best Way To Communicate

If you’ve ever been in a meeting thinking “this meeting could have been an email” it’s not hard to understand why.   Humans are narrative creatures, deriving our meaning from cause and effect, and the progression of events to a

Decisions Fuel – What Is It?

The success of any business comes from the decisions it makes and ability to execute them. The choices of what to do, and the team’s ability to do it. While true, at 50,000 feet of altitude, it’s a long way

Trust is more important than CSAT

50 % Data Experiments Fail TLDR: Do Your Customers Trust You? (What is trust, how do you measure it, and why is it so important?) Is your company doing better or worse in terms of maintaining and building customer Trust