29 Aug
CAC up, ROAS down, WTF!
As a DTC leader, you brand uses a dozen or more applications and deal with countless transactions, entries, and issues every day. And all that work generates the currency of the information age: data. It seems that everyone is talking
18 Aug
Retail Industrial Complex
The Retail Industrial Complex: How Did We Get Here and Where Are We Going? Sam Walton opened the first Walmart in Bentonville, Arkansas in 1962. He had a vision of offering high-quality goods at low prices to the people in
12 Apr
Top 5 CX Heartbreakers
To paraphrase Shakespeare, “How do I disappoint thee customers? Let me count the ways.“ With a customer experience being the key to making them happy and earning their continued business, it’s important to keep track on where things aren’t going well.
29 Mar
Why don’t brand curious customers convert and stay with your brand?
Over the years I’ve purchased from a lot of direct to consumer (DTC) brands. Always rooting for the underdog, they appealed to me on multiple levels. As a contrarian, the fact that these brands weren’t the default choice, made them
12 Mar
Is Deflection a Curse Word in CX?
Having spent a lot of time over the years in Customer Experience/Support worlds, you get used to a certain vibe about customers.. Some of it comes with the territory given that most interactions are about problems, it’s an easy trap
06 Jun
Top 5 Reasons Why Stories Are The Best Way To Communicate
If you’ve ever been in a meeting thinking “this meeting could have been an email” it’s not hard to understand why. Humans are narrative creatures, deriving our meaning from cause and effect, and the progression of events to a
Our Purpose:
To partner with mission driven DTC brands
to grow deeper relationships with the
customers that love them.
Contact Information
- mail: info@storyhub.ai
- Address: 937 Post Road, Fairfield, Connecticut, USA . 06824
