Storyhub

Why don’t brand curious customers convert and stay with your brand?

Over the years I’ve purchased from a lot of direct to consumer (DTC) brands.  Always rooting for the underdog, they appealed to me on multiple levels.  As a contrarian, the fact that these brands weren’t the default choice, made them

Is Deflection a Curse Word in CX?

Having spent a lot of time over the years in Customer Experience/Support worlds, you get used to a certain vibe about customers..  Some of it comes with the territory given that most interactions are about problems, it’s an easy trap

Decisions Fuel – What Is It?

The success of any business comes from the decisions it makes and ability to execute them. The choices of what to do, and the team’s ability to do it. While true, at 50,000 feet of altitude, it’s a long way